The story of AJ Products

1975

The story of AJ Products began
when 19-year-old Anders Johansson started a business in his parent’s basement in Hyltebruk, Sweden 

1976

The first catalogue was published
12 pages in Swedish – compared to today’s 400-pages in 19 languages

1981

First self-built office
Built in Hyltebruk with around 20 
employees

1982

First subsidiary opened in Norway

1992

Own production in Slovakia
AJ production facilities in Slovakia begin manufacturing for AJ Group

1996

AJ logo on referee shirts in the Ice Hockey World Championships
Long and successful history as a sponsor  

1999

Subsidiaries established in the Baltics
Sales SEK 500 million

2006

Sales SEK 1,000 million

2010

Launch of e-commerce site

2012

Parent company and central warehouse relocated to Halmstad
Our 33,000 m2 premises now incorporate head office, warehouse and showroom

2015

Celebrating 40 years 
with a wide range of furniture and furnishings for offices, schools, warehouses and industry

2020

850 employees

2022

Anders Johansson step down as the CEO and hand over the role to Enock Johansson
Expansion of headquarters with offices and warehouses covering 54,000 m2
Sales SEK 3,000 million